Airbnb Luxe for owners: requirements and applications
Airbnb Luxe is one of the platform’s initiatives in luxury tourism.
From homes that look like Hollywood film sets to castles and private islands for an escape, these properties attract plenty of attention.
At Alehost, we have researched this luxury offering and explain the requirements and process for a property to join.
What is Airbnb Luxe?
Airbnb Luxe is presented as the platform’s most premium tier, offering luxury homes with an extensive range of services.
Its aim is to introduce guests to distinctive properties and exceptional experiences, with services such as massages or butlers.
The collection includes properties for many tastes: medieval castles, mansions surrounded by vineyards, remote homes and even private islands.
These are accompanied by personalised attention and a substantial price.
The initiative arose from the growth of luxury tourism and the opportunity Airbnb saw to create this brand. It began taking shape in 2017 with the acquisition of Luxury Retreats, a company specialising in luxury home rentals.
The collection and entry conditions may change. Consult Airbnb Luxe’s official guidance to assess whether your property fits and how to submit it.
Requirements for adding your property to Airbnb Luxe
The process and requirements for joining Airbnb Luxe are rigorous, focusing on ensuring that properties in this category meet high quality and luxury standards.
Below, we explain the process and requirements a property must meet to be considered.
Design
Airbnb Luxe offers properties with distinctive, exceptional design, providing an experience beyond the ordinary.
The property must also offer a high level of quality and guest comfort. This may include luxury finishes, high-end furniture and modern amenities.
An exclusive location
The property should be in a desirable, appealing destination for luxury travellers, whether a popular tourist area, an exotic destination or somewhere with outstanding scenery.
Functionality
Design must be accompanied by functionality, with the rooms created around that principle.
Review the current Luxe standards, which distinguish the main bedroom, bathrooms, kitchen and shared spaces. A simplified rule of one bathroom for every two bedrooms does not describe every requirement.
A kitchen designed for a chef, for example, may be particularly valued because guests can arrange a private chef’s services.
Additional services and amenities
To be considered for Airbnb Luxe, a property should offer additional services and amenities that enrich the guest experience. These may include concierge services, a private chef, daily cleaning, airport transfers or access to exclusive facilities.
Services are central to Airbnb Luxe
The Airbnb Luxe onboarding process
Quality and luxury distinguish Airbnb Luxe. A rigorous onboarding process therefore checks whether a property meets the required standards.
Property assessment
To verify the requirements mentioned above, Airbnb Luxe conducts an in-person walkthrough of each property.
The assessment may require property information and documents. Do not assume a fixed inspection timescale or automatic approval: follow Airbnb’s instructions during the process.
Reviewing the listing’s presentation
Luxe is a collection within Airbnb. If you add an existing listing, you do not need to treat it as a separate account or platform. Ensure the description and photographs accurately represent the accommodation.
Prepare a consistent presentation of capacity, layout and services. Explain relevant limitations and deliver what the listing promises.
The onboarding visit report and professional photographs provided are taken into account.
Follow the team’s instructions and review changes before incorporating them into the listing. Airbnb decides whether to accept the property.
Rates and availability
The host retains control of prices and availability under Airbnb’s conditions. Set rates consistent with the services offered and confirm the commitments involved in participating.
Base prices on the product, demand and costs. The badge does not ensure a rate the market will accept or a particular occupancy level.
The listing is ready
Once Airbnb approves inclusion, check the badge and listing information. Organise ongoing service delivery to maintain the standards for every stay.
Joining Airbnb Luxe offers luxury property owners an opportunity to provide exceptional experiences to discerning travellers. Its rigorous requirements and assessment process aim to ensure that only outstanding properties join the collection.
For owners who meet the criteria, Airbnb Luxe provides a platform for presenting their properties to the world and offering guests a distinctive luxury experience.
And remember, if you want to make the most of your property’s income potential while setting aside management concerns, Alehost can help.
What to prepare before applying
- Current photographs and accurate descriptions of spaces and equipment.
- Capacity, bed arrangements, access and relevant limitations.
- Actual services, responsible staff and availability conditions.
- Procedures for maintenance, cleaning and resolving incidents.
- Activity documentation and verified commercial terms.
The category does not replace the feasibility of the use or guarantee rates or booking levels. Assess the cost of delivering the promised service and your team’s capacity before offering a luxury product.
