3 professional tips for writing your Airbnb description
A holiday rental listing needs more than photographs to turn a visit into a booking. The description helps travellers understand the space and decide whether it suits their stay; it does not, on its own, guarantee income or profitability.
With many accommodation options available, give the description the same care as photographs, pricing and guest support.
What looks like a simple writing task often proves difficult for hosts, regardless of experience. A common question is: what should I put in my Airbnb apartment description?
Do not assume the description is unimportant. It is one of the first points of contact prospective guests have with your apartment: it shapes expectations and can influence whether they choose your property or another.
To help hosts with this task, Alehost shares several professional tips for writing an Airbnb description.
3 professional tips for writing your Airbnb description
Whether or not you enjoy writing, a few guidelines can help you create a clear, persuasive description that quickly communicates the key information guests need.
Alehost has brought together the following essential elements for a strong description:
1. Find the right title
The title is the first thing prospective guests read when they see your listing. It is the first step towards getting someone to open the full advert. If it is not compelling enough, many users will move on.
What makes a short title persuasive?
- Emphasise the features that distinguish your apartment.
- Be brief and direct.
- Consider what your guests are looking for.
- Set expectations honestly.
- Let your personality come through to prospective guests.
2. Write a clear, detailed apartment description
The description is your opportunity to explain why the apartment is a good choice. Focus on what it offers and include essential information such as internet access and parking.
Also explain the house rules clearly.
Highlight the property’s strengths
Alongside practical information, it helps to convey atmosphere and a welcoming tone so prospective guests can picture a stay in your holiday let.
People on holiday often want to switch off, relax and enjoy themselves. Show how your property supports that experience: describe the surroundings and their advantages, activities nearby, landmarks to visit or local specialities.
Adapt the description to the season
Keep it up to date. You may highlight different facilities in summer and winter. Add any renovations or new services too.
You may also like: How to improve summer bookings for your Madrid holiday apartment
Include amenities and house rules
Do not simply list services. Explain what you provide and the benefit to guests. For example, a barbecue can be described as a way to enjoy a meal with friends. Make distinctive services and facilities stand out.
Explain occupancy, timings, noise and important restrictions clearly before booking. This reduces misunderstandings, although it cannot guarantee that damage or incidents never occur.
Write the description in several languages
Finally, consider which guests your listing is aimed at. If you welcome international travellers, an English description is important for reaching them. A Spanish-only listing may lose the interest of someone who cannot understand it.
We recommend: 7 tips for welcoming international visitors to your property
An English description lets your holiday let reach a wider audience and helps international guests feel more comfortable. Apply the same approach to house rules so guests can understand and follow them.
3. Pay attention to SEO
This concerns listings on your own website, rather than booking platforms. Search engine optimisation helps guests find you through Google and other search engines. Techniques for ranking well are debated, but good writing remains important. Include relevant search terms naturally, avoiding repetition or awkward keyword-heavy descriptions.
Give every website page a unique title and meta description.
Finally, review the description carefully once written. Look for spelling or grammar mistakes and information you may have overlooked. It should say what you need to communicate about the apartment and convey more than technical details. The description helps capture guests’ attention, so give it proper care.
Once finished, publish it on your website and online platform listings so it can support future bookings.
You may also like: 7 tips for getting more bookings on Airbnb and other platforms
We hope this article helps. If you need assistance managing your holiday apartment, contact us. The team at Alehost is ready to help. Give us a call.
Example: replace an adjective with useful information
Instead of “a spectacular apartment, ideal for everyone”, describe verifiable facts: “A two-bedroom apartment with an equipped kitchen and a desk. It is on the second floor, reached by stairs with no lift. The main bedroom overlooks an internal courtyard.” This is a fictional example; use only your property’s actual features.
Then explain the benefit for your audience and any important limitations. Check that beds, accessibility, photographs and rules match across channels. Machine translation can help, but review terms that might change the meaning of a service or restriction.
Want your listing, photographs and prices to work together? Explore our remote rental management.
