Alternatives to Airbnb: options for a property in Madrid
Airbnb is a familiar way to market accommodation, but it is worth considering which other channels suit your property and demand in its part of Madrid.
It is a major option, yet owners have many alternatives that may help them reach new guests.
The team at Alehost explains which holiday rental websites you can use to advertise your property.
Alternatives to Airbnb
There are many websites for advertising holiday accommodation; in fact, listing a property on several platforms is common.
Read on to explore the available options.
Booking.com
Booking is one of Airbnb’s main global competitors. A key difference is that Booking users can also access hotels, car hire and flights, rather than limiting their search to holiday rentals.
Its scale makes it a major online travel agency and a potential showcase for reaching a broad range of travellers.
Booking brings together different types of accommodation. For an owner, what matters is checking the scope of the agreement, payments, cancellations and the net bookings it may bring to the property.
To learn more about the platform and how it compares with Airbnb, read our comparison of the two websites.
TripAdvisor
Tripadvisor continues to provide other travel services, but its Vacation Rentals offering closed on 18 November 2025. This historical reference is not a current option for listing a new holiday let.
Do not confuse visibility or reviews on Tripadvisor with the availability of its former holiday rental service.
Check the official closure notice before following old property-registration tutorials.
Vrbo
Many people know this holiday rental website by its former name, HomeAway. It belongs to Expedia Group, a major competitor to Airbnb.
The main difference is that Vrbo focuses on entire homes or properties, whereas Airbnb also offers individual room rentals.
One of the advantages valued by users is customer protection, along with support available 24 hours a day in different languages.
Vrbo’s usefulness will depend on the accommodation type, demand and the commercial terms applicable to your account. It should not be inferred from old global audience figures.
Rentalia
Rentalia is a Spanish platform with an established position in the Spanish market.
Check Rentalia’s current coverage and terms to decide whether it suits the audience for your Madrid property.
Sign-up promotions and trial periods can change; confirm them before assuming that publication is free.
HomeToGo
This website brings together a group of established brands, creating opportunities to reach online travellers.
It has much in common with Airbnb and is among the options sharing several of its features. It offers a broad catalogue of accommodation.
Wimdu
This website originated in Germany and belongs to HomeToGo. It offers holiday homes to guests across Europe and is a familiar choice for many travellers.
Check how properties are added to Wimdu and whether bookings are made directly or through another supplier. Not every showcase operates like a platform where owners list directly.
The cost of each Airbnb alternative
Each channel applies its own contractual terms. Compare commission, card processing, promotions and possible subscriptions against the same booking amount, including applicable taxes.
Tripadvisor’s former holiday rental service is closed; do not use its old fees as a reference for a current agreement.
For Booking, check your account’s commission and active programmes. Costs may depend on the agreement and additional services or promotions.
For Rentalia, review the plans and prices available when you sign up; do not budget using historical figures from this guide.
For HomeToGo and related brands, identify who markets the property and who collects the booking payment, and apply the terms of the specific agreement.
Airbnb remains a major way to advertise a holiday let and reach people looking for accommodation. However, there are many alternatives, and these are just a few examples.
This does not mean you need to leave Airbnb: it can provide valuable opportunities. Diversifying across more than one website can, however, broaden your chances of reaching new guests.
If you need to coordinate several channels, we can help review distribution, pricing and bookings with realistic objectives and oversight of income and costs.
What to consider specifically in Madrid
The actual distance to transport, workplaces and event venues influences which guests will be interested. Compare equivalent properties in the same area and distinguish weekdays, weekends and confirmed events. Do not treat a trade fair as an automatic reason to raise prices in every neighbourhood.
